I just got back from a wonderful week in San Francisco. I have a lot of new things to think about (which is why I love going there). But the first thing that comes to mind is the challenge and fun of picking a good product name.
I visited the Samovar Tea Lounge in Zen Valley near where I was staying. They have a vast selection of tea but my favourite was monkey-picked iron goddess of mercy. I’m sitting here drinking their breakfast blend and wishing I had bought a box of monkey tea back instead, just for the name.
Naming is difficult. Very difficult. Everyone wants short, memorable, evocative names that have free domain names. Google anyone?
This is why I like MPIGOM. It flouts all the rules but gains charm and word-of-mouthability in doing so.
Could your next product benefit from a different approach to naming? Can you tell a story with your names? Is brevity the soul of wit? Should form follow function in names?
No monkeys were harmed in the writing of this post but several cups of tea were consumed.