Meaningless slogan of the day
“The new Mini Card by American Express. It’s like other cards. But completely different.”
Huh? I wonder how much a writer got paid to come up with this nonsense.
Matthew Stibbe
is Writer in chief at
Articulate Marketing
“The new Mini Card by American Express. It’s like other cards. But completely different.”
Huh? I wonder how much a writer got paid to come up with this nonsense.
Andrew Denny wrote:
It’s nonsense, Matthew, but it’s also quite powerful.
Many good slogans can be. Some agency bloke in Soho put the cost of his holiday in Marrakesh on his expenses when he thought up the slogan ‘Reaches the parts other beers cannot reach’ while on holiday there. Was ever there a more unbelievable, crass slogan for beer? Don’t they all reach the same part, as high up the urinal’s wall as your drunken macho behaviour can reach?
And back in about - ooh, 1973, I was in Jamaica (a penurious student visiting my father; no expenses, sadly) when I saw a rash of billboards on the way to Montego Bay Airport with slogans of unfinished proverbs and sayings. Things like ‘Footloose and fancy’, or ‘A bird in the hand is worth’ or ‘Look before you’.
It irritated the hell out of me at the time, but even now those semi-statements remind me more of their advertiser, Pan Am, than a road sign pointing to Lockerbie ever could.
Posted on 21-Aug-06 at 8:09 pm | Permalink