Happiness is … a cute viral video
Viral videos are an interesting phenomenon. I think marcomms and ad agencies see something in the world of social media that they understand: a clever advert that people actually want to watch. You give your time and they provide something entertaining. (See my earlier post: To free or not to free.)
I’m seeing more of them. Even my wife’s theatre company has posted some of its plays online.
Now, my client HP is getting in on the act. They’ve made a fun little video to promote a competition and encourage people to visit their Happy People website. I wrote the copy on this site for them. [PS From comments it's clear that some people may have misunderstood this last sentence - I wasn't involved in the viral video itself, only in writing about 30,000 words of content for the Happy People website it links to. Sorry for any confusion.]
Andrew Denny wrote:
Great fun, that ad. But can I ask what copywriting you did for it? There’s the ‘Happy is a finely tuned business’ slogan, but unless my ears are playing up, it consisted mainly of
‘Slightly eccentric bloke, looking halfway between a conductor and a bus driver in a suit, walks into office. Everyone stops what they are doing and looks. He gets out his laptop and conducts them on an office implement orchestra rendition of Ein Kleine Nachtmusik. Tea lady walks by outside, stops, and claps.”
I’d be interested in seeing the copy for that one. Was it more finely laid out in the script than that?
Posted on 17-Jan-08 at 2:01 pm | Permalink
Matthew Stibbe wrote:
I didn’t write the ‘copy’ for the ad, but for the Happy People website it links to. The ad has almost no words, as you point out, but the website has over 30,000 words on it. All of them lovingly hand-tooled by yours truly.
Posted on 17-Jan-08 at 2:06 pm | Permalink
Shama Hyder wrote:
Matthew-I love it!
I love the slogan as well. Very well-done.
Posted on 18-Jan-08 at 1:50 am | Permalink
Jill wrote:
The first thing I thought; I wonder if it’s like the Skoda advert. Ie, the Skoda cake/car was really made out of cake. Were they really playing their ‘instruments’. Probably not. The bloke playing his tie gives it away.
That said, the micro-site is great. A really nice marriage of marketing and information relevant to HP’s customers.
Posted on 22-Jan-08 at 5:07 pm | Permalink