30 Days to Better Business Writing eBook

Cover of 30 Days to Better Business WritingI have written a book – 30 Days to Better Business Writing – and I’m publishing it as a FREE eBook to ensure that it can help as many people as possible.

You can read it online or download a PDF here on this blog.

There’s no catch. The book is completely free.

If you find it useful, tell your friends, share the link, leave feedback, hire Articulate to do some work for you.

Benefits of better business writing

Wouldn’t it be great if everything you wrote was interesting, credible and effective? Wouldn’t that improve your proposals, emails, presentations, web copy, press releases?

You’re probably an expert in what you do and I know you already know how to write. But can you write well? Can you write copy that makes the reader want to keep reading? Can you close the deal?

I give you expert insight into what works and what doesn’t.

Expert insights

Writing business copy is what I do. I’ve been writing professionally for a decade. I was a freelance journalist working for Wired, Popular Science, Business 2.0, Director and Real Business. Now I am Writer-in-chief at Articulate Marketing with clients including HP, Microsoft, eBay and the British Government.

Give me an hour a day for thirty days and I will make you a better writer.

Quick results

You need answers fast. I give you tips and tactics that will turn your words into business results.

You’ll learn how to…

  • “Be a reporter”
  • Interview someone
  • Ask the right questions
  • Find the “real” story
  • Find the best angle to write about
  • Pick the right structure of your writing
  • Look at your writing critically and analyse it
  • Recognise “good” writing
  • Write like a human being
  • Write for readability
  • Eliminate clichés and buzzwords
  • Get rid of passive words
  • Be more concise
  • Deal with writer’s block
  • Work with a professional writer when needed
  • Find time to write
  • And much more

You can read it online or download a PDF here on this blog. Please use the ShareThis button to tell your friends and colleagues about my new book via Facebook, Digg etc.

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20 Responses to 30 Days to Better Business Writing eBook

  1. Sara November 9, 2009 at 9:41 am #

    As an English-speaking translator/copywriter/trainer located in France I’m very excited about this and plan to start working my way through the course today! I am sure it will be chock full of juicy “use-now” tips. The table of contents already has me motivated. I promise to spread the word!

    • Matthew Stibbe November 9, 2009 at 9:42 am #

      Sara – thank you for the kind comments and for the link on your blog. I hope you find the book useful and many thanks for spreading the word. Best wishes, Matthew

  2. Patricia November 9, 2009 at 12:34 pm #

    What a terrific start to the week, thank you Matthew!

    Like my colleague Sara, I am a French-English translator, copywriter, and trainer in France and your book is precisely the type of resource that makes me sing :).

    The SFT and Ujjef periodically hold workshops to help professionals polish their writing style — but typically in French. Would you be open to the idea of running a workshop in France for business English professionals?

    Patricia
    P.S. My pilot husband enjoys GolfHotelWhisky — it helps him keep up his aeronautic English.

    • Matthew Stibbe November 9, 2009 at 12:45 pm #

      Patricia, Thanks for the kind comments. I hope you find the book useful. I’ve been chatting to Sara about the possibility of running a seminar in France. My French is really just at a schoolboy level so it would have to be in English (although if there are any Dutch readers out there, I could try a Dutch version!). But, yes, in principle, what fun! Let’s do it. :)

  3. Emma November 9, 2009 at 2:30 pm #

    Thanks for this great book Matthew. I’m looking forward to getting to work on it! Oh, and if you do come to France, I will definitely attend your seminar.

  4. Luisa Carrada November 9, 2009 at 2:38 pm #

    Great! Thank you, Matthew.
    Here’s my post for the Italian community of business writers: http://mestierediscrivere.splinder.com/post/21660783/La+settimana+inizia+con+un+reg

    Ciao :-)

    Luisa

    • Matthew Stibbe November 9, 2009 at 2:44 pm #

      Luisa, thanks for the blog post. I’ve seen your links to articles on this blog over the years and I’ve always been curious about you! Now you’ve left a comment and I’ve also found you on Twitter! Thanks for being such a loyal reader and for leaving a comment. I wish I spoke Italian! :) Matthew

  5. Percy November 9, 2009 at 5:45 pm #

    Thanks for doing this Matthew. It’s great that you’re giving it away for free. I’ve linked to it via Delicious and Twitter, so hopefully a few more people will hear about the book and spread the word.

    • Matthew Stibbe November 9, 2009 at 5:55 pm #

      @Percy – thanks very much for the bookmarking and Tweeting. I hope you enjoy the book and find it useful. Let me know how you get on with it. Cheers, Matthew

  6. Julio November 9, 2009 at 9:22 pm #

    Tweeted! BTW, is there any way to order a printed copy of the ebook? I’d love keeping a physical copy around and giving it away to others as well.

    • Matthew Stibbe November 9, 2009 at 11:44 pm #

      @Julio. Thanks for the tweet and comment. Really appreciated. There isn’t a printed copy of the book but you can download the PDF version and print yourself a copy.

  7. Steve SEO UK November 10, 2009 at 7:49 pm #

    Matthew, just a quick thank you for the book – just what I need to improve my writing, especially for blogging. Really like the exercises at the end of each chapter – great way to learn. Will be back in 30 days to let you know how I faired.

    I’m following you on twitter and included you in my UK Businesses List. Hope you will follow me back at @Steve_SEO_UK.

  8. Mariano November 11, 2009 at 9:46 am #

    Hi Matthew, thanks a lot for your e-book. It’s so interesting and well designed that I will use it for much more than 30 days :-)

    Here is my post on your e-book
    http://sulpezzo.com/2009/11/10/678/

    All the best,
    Mariano

  9. Sara November 12, 2009 at 4:06 pm #

    Thanks Matthew! I am a web writer italy this ebook and find a great idea. I’ve dedicated a post in my blog.

    Good job

    Sara

  10. Matthew Stibbe November 12, 2009 at 4:29 pm #

    @Steve, Mariano, Sara – thank you very much for your kind comments. I hope you all find the book useful. Please do tell your friends, family and pets! :)

  11. Nathalie November 12, 2009 at 7:10 pm #

    Hi Matthew, that’s a great idea! It looks wonderful. Great job.

    Best wishes from The Netherlands!
    Nathalie

    • Matthew Stibbe November 12, 2009 at 9:48 pm #

      @Nathalie, Dank je wel voor jou schrijven! Ik zal je een email sturen. Matthew

  12. sefcug November 13, 2009 at 3:17 pm #

    Excellent.

    I am sorry I did not get to reading this until now. I am making this one of my prime resources for business writing advice.

    Have bookmarked in Delicious, saved in my Evernote, put a copy in Google Docs, saved a copy on the thumbdrive I always carry, and tweeted, posted to my Posterous and Blogspot blogs.

    Thanks

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