Marketing

• Golden Practices. Interesting commentary on marketing in accountancy, law and other professional services firms.
• David Maister. Co-author of The Trusted Advisor.
• Creating Passionate Users. Consistently interesting posts and cool diagrams.
• Presentation Zen. I’m trying to avoid big traffic sites, but this one’s a true gem.
• Media Orchard. Scott Baradell’s sometimes saucy, sometimes insightful blog. Also the first to link to Bad Language (thanks Scott!).
• Spin Thicket. Scott’s marketing/PR answer to Digg.

Reading and writing

• Turning the pages. Read some of the British Library’s most precious manuscripts on your computer.
• Fade Theory. Beautifully designed blog about books in all their glory.
• Away with Words. Nancy Friedman’s delightful site about names, brands and writing.
• Business Writing. Lynn Gaertner-Johnstons useful and informative site.
• Manage your writing. My favourite business-writing blog (aside from my own, of course).
• The Copywriter Underground. He writes for a living, you know. Nice site.
• Writing for Reading. Cindy Dashnaw picks examples of bad writing and explains what makes them bad.  Good.

Scitech

• ScienceBase. A sort of one-man New Scientist from David Bradley.
• Lawsagna. Implies pasta and the law, actually about memory and psychology.

Business

• Escape from Cubicle Nation. Pamela Slim’s blog about entrepreneurship. She brings hope to corporate drones everywhere.
• Guy Kawasaki’s How to Change the World. Guy’s my hero and his book ‘The Macintosh Way’ got me started in business.

Weird and wonderful

• Got Grave? Black humour at its blackest. Hilarious.
• The Diary of Samuel Pepys. Blogging from the 17th century. Courtesy of star actor and website wizard Phil Gyford.
• Web Zen. Links to cool stuff on the web and nothing but links to cool stuff on the web.

Inside Microsoft

• Dave Overton’s UK SBS People (Guys and Gals). Dave is the epitome of a friendly geek. What he doesn’t know and blog about Microsoft small business technology isn’t worth knowing.
• Steve Clayton’s Geek in Disguise. The ‘disguise’ is pretty transparent and that’s a good thing. Steve knows his stuff.
• Darren Strange’s Office Rocker. Sometimes about Office, someties about the life of a Microsoft manager.
• Mike Pallot on Search and High Performance Computing. Does exactly what it says on the tin.

Geek self-help

• LifeHacker. The ultimate how-to site.
• LifeHack. The penultimate how-to site.

Hard to categorise (but fun)

• 37 Signals. Half news about their products. Half interesting non-product stuff. I love Basecamp.

Flying

• ModernPilot.com. My blog about flying.
• Aeronaut. Great flying blog which is pretty approachable and non-wingnut.
• Aviatrix. Interesting blog about flying (and more recently aviation medicine and careers).
• Flight Level 390. An airline pilot blogs.
• Southwest Airlines Blog. A really good example of a ‘corporate’ blog done right.