http://www.badlanguage.net/creating-a-corporate-blog How to communicate Fri, 25 Jul 2008 12:03:29 +0000 http://wordpress.org/?v=2.6 http://www.badlanguage.net/creating-a-corporate-blog#comment-163704 Matthew Stibbe Mon, 25 Jun 2007 19:32:37 +0000 http://www.badlanguage.net/?p=467#comment-163704 In the case of HP, they developed a corporate policy for blogging and dealing with comments: http://www.hp.com/hpinfo/blogs/codeofconduct.html. However, interpretation of these guidelines really depends on the nature and context of the problem. I suspect that common sense is the best guide but since we only just launched it is perhaps too early to say. In the case of HP, they developed a corporate policy for blogging and dealing with comments: http://www.hp.com/hpinfo/blogs/codeofconduct.html. However, interpretation of these guidelines really depends on the nature and context of the problem. I suspect that common sense is the best guide but since we only just launched it is perhaps too early to say.

]]> http://www.badlanguage.net/creating-a-corporate-blog#comment-163660 10,000 Marshmallows Daily Links 2007-06-25 - 10,000 Marshmallows - Marketing Accountability: How to eat 10,000 Marshmallows Mon, 25 Jun 2007 18:52:33 +0000 http://www.badlanguage.net/?p=467#comment-163660 [...] Bad Language: Creating a corporate blog “People in big companies rely on agencies like PR companies and marcomms (and, yes, copywriters like me). Writing makes them nervous. Similarly, they don’t have much free time. (Who does?) Also, they are very nervous about going public with something new that might get them fired. Addressing these concerns is critical.” [...] [...] Bad Language: Creating a corporate blog “People in big companies rely on agencies like PR companies and marcomms (and, yes, copywriters like me). Writing makes them nervous. Similarly, they don’t have much free time. (Who does?) Also, they are very nervous about going public with something new that might get them fired. Addressing these concerns is critical.” [...]

]]> http://www.badlanguage.net/creating-a-corporate-blog#comment-163461 James Brown Mon, 25 Jun 2007 15:45:04 +0000 http://www.badlanguage.net/?p=467#comment-163461 Thank you for your insight. We are considering something similar for our company but haven't taken the large leap yet. One point I would love to see you expand on is, as you put it, "unbridled reader criticism in comments". Obviously, in a large company you can't please 100% of your customers 100% of the time. How do you deal with a customer that posts something derogatory (whether it is true or not) on your corporate blog? Do you delete it and contact them directly? Address them in the comment? Moderate the comments before they are posted? Thank you for any direction you can provide. Thank you for your insight. We are considering something similar for our company but haven’t taken the large leap yet. One point I would love to see you expand on is, as you put it, “unbridled reader criticism in comments”. Obviously, in a large company you can’t please 100% of your customers 100% of the time. How do you deal with a customer that posts something derogatory (whether it is true or not) on your corporate blog? Do you delete it and contact them directly? Address them in the comment? Moderate the comments before they are posted? Thank you for any direction you can provide.

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