Comments on: Press release Frankenquotes

By: Pick of the Orchard 1.15.06 | Dallas Public Relations Idea Grove

Pick of the Orchard 1.15.06 | Dallas Public Relations Idea Grove — Tue, 31 Jan 2012 20:47:45 +0000

[...] Press release Franken-quotes (Bad Language) [...]

By: 10 top tips on using quotations | Articulate

10 top tips on using quotations | Articulate — Mon, 31 Oct 2011 09:35:55 +0000

[...] someone based on bits and pieces strung together in an epic hype-ridden cliché. This is a frankenquote. PR companies do this all the time in their press releases and every journalist knows that these [...]

By: EA Frankenquotes - Bad Language

EA Frankenquotes - Bad Language — Thu, 13 May 2010 18:14:13 +0000

[...] great games. Now they are just another big dumb corporation that puts out press releases with frankenquotes like this: “This is an important inflection point in our business because it allows us to [...]

By: Frankenquoting in Practice | CyberFootprint

Frankenquoting in Practice | CyberFootprint — Fri, 07 May 2010 09:39:27 +0000

[...] of my fellow PROs but I’m willing to take that chance. When Matthew Stibbe talked about Frankenquoting, I thought he made it up just to be funny. Now I know [...]

By: How to use quotations in your writing – 10 expert tips — Bad Language

How to use quotations in your writing – 10 expert tips — Bad Language — Mon, 16 Nov 2009 08:15:19 +0000

[...] for someone based on bits and pieces strung together in an epic hype-ridden cliché. This is a frankenquote. PR companies do this all the time in their press releases and every journalist knows that these [...]

By: Bad Language / How to write great case studies

Bad Language / How to write great case studies — Fri, 06 Mar 2009 12:32:51 +0000

[...] interest and attention. Write good headlines and strong ledes. Use good, powerful quotations (not frankenquotes). Avoid hype, clichés, jargon and corporate BS. Think very hard about what a potential customer [...]

By: Brian

Brian — Fri, 21 Dec 2007 19:35:34 +0000

I’ve seen some great press releases.

My favourite was for Crucial Brew, the atomic strength version of Red-Stripe. It just said

2 spliffs, three cans of Crucial Brew and it’s strictly Toytown”

That was it. I must have seen it in 1990 and I can remember it word for word.

By: al

al — Fri, 21 Dec 2007 17:57:04 +0000

“impactful” is not a word found in most dictionaries

By: Bad Language / 62 ways to improve your press releases

Bad Language / 62 ways to improve your press releases — Tue, 07 Aug 2007 06:02:06 +0000

[...] that is used in a press release. Usually they are turgid, content-free and obviously made up. See this post for an [...]

By: Bad Language / Why interviews matter

Bad Language / Why interviews matter — Tue, 13 Jun 2006 08:50:09 +0000

[...] This means actually talking to people. It means getting on the phone or meeting face to face. An email exchange or some frankenquote doesn’t work. As Robert Scoble has discovered (see: ‘Great journalists call‘), this is what good journalists do. [...]