Comments on: Press release Frankenquotes http://www.badlanguage.net/cooked-up-quotes-in-press-releases How to communicate Fri, 25 Jul 2008 11:38:08 +0000 http://wordpress.org/?v=2.6 By: Brian http://www.badlanguage.net/cooked-up-quotes-in-press-releases#comment-333077 Brian Fri, 21 Dec 2007 19:35:34 +0000 http://www.badlanguage.net/?p=10#comment-333077 I've seen some great press releases. My favourite was for Crucial Brew, the atomic strength version of Red-Stripe. It just said 2 spliffs, three cans of Crucial Brew and it's strictly Toytown" That was it. I must have seen it in 1990 and I can remember it word for word. I’ve seen some great press releases.

My favourite was for Crucial Brew, the atomic strength version of Red-Stripe. It just said

2 spliffs, three cans of Crucial Brew and it’s strictly Toytown”

That was it. I must have seen it in 1990 and I can remember it word for word.

]]> By: al http://www.badlanguage.net/cooked-up-quotes-in-press-releases#comment-333047 al Fri, 21 Dec 2007 17:57:04 +0000 http://www.badlanguage.net/?p=10#comment-333047 "impactful" is not a word found in most dictionaries “impactful” is not a word found in most dictionaries

]]> By: Bad Language / 62 ways to improve your press releases http://www.badlanguage.net/cooked-up-quotes-in-press-releases#comment-194737 Bad Language / 62 ways to improve your press releases Tue, 07 Aug 2007 06:02:06 +0000 http://www.badlanguage.net/?p=10#comment-194737 [...] that is used in a press release. Usually they are turgid, content-free and obviously made up. See this post for an [...] [...] that is used in a press release. Usually they are turgid, content-free and obviously made up. See this post for an [...]

]]> By: Bad Language / Why interviews matter http://www.badlanguage.net/cooked-up-quotes-in-press-releases#comment-239 Bad Language / Why interviews matter Tue, 13 Jun 2006 08:50:09 +0000 http://www.badlanguage.net/?p=10#comment-239 [...] This means actually talking to people. It means getting on the phone or meeting face to face. An email exchange or some frankenquote doesn’t work. As Robert Scoble has discovered (see: ‘Great journalists call‘), this is what good journalists do. [...] [...] This means actually talking to people. It means getting on the phone or meeting face to face. An email exchange or some frankenquote doesn’t work. As Robert Scoble has discovered (see: ‘Great journalists call‘), this is what good journalists do. [...]

]]> By: Bad Language / Surprise and delight: ten tips for writers http://www.badlanguage.net/cooked-up-quotes-in-press-releases#comment-221 Bad Language / Surprise and delight: ten tips for writers Thu, 08 Jun 2006 08:39:23 +0000 http://www.badlanguage.net/?p=10#comment-221 [...] Quote well, but briefly. In business writing, an honest, human quote can be very effective. PR people make this difficult. Has anyone seen a genuinely good quote (as opposed to a Frankenquote) in a press release? [...] [...] Quote well, but briefly. In business writing, an honest, human quote can be very effective. PR people make this difficult. Has anyone seen a genuinely good quote (as opposed to a Frankenquote) in a press release? [...]

]]>