Don’t hire an agency. Do it yourself. (Says Guy Kawasaki’s buddy.)
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How to do PR
Guy Kawasaki has a good top ten list of Why PR doesn’t work. (Actually, it’s pretty pro-PR but explains the reasons in terms of poor relationship management.) I think there are times when PR won’t work, even if the the client and the PR firm are communicating well. There are also times when PR doesn’t work [...]
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Lee wrote an impassioned letter to MCV, the computer games trade magazine in the UK, asking PRs and journalists to just get along better. Since I am interested in games, PR and writing I decided to ask him a few questions. Here are his interesting, surprising and insightful answers. 1) What was the biggest surprise [...]
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Last week I was working on an article for business magazine. My deadline was Friday and, in fact, I was trying to finish it on Thursday because it was my sister-in-law’s wedding on Friday. I was trying to interview a senior industry figure. I finally booked the interview for 5pm on Friday which meant a) [...]
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I didn’t think it could happen, but today a PR found a new way to wind me up. I put out a request on a wire service on Monday for input to an article I was writing for a major UK magazine. I was very clear that a) I only wanted to be contacted by [...]
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Picked this up on Slashdot: Paul McNamara expresses the irritation felt by journalists everywhere when PR firms send out indiscriminate press releases: This isn’t exactly brain surgery, yet the fellow at a PR agency called Rocket Science managed to violate Rule #1 while attempting to drum up publicity for Singlefin, which provides e-mail, IM and [...]
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Over at The Church of the Customer Blog, there’s a post about a recent Jupiter Research report that makes some predictions about large company blog. It traces the efforts of several bloggers to uncover the methodology behind the research. I posted recently about the abuse of similar surveys and research by PR companies. Now it [...]
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Two aviation giants, Airbus and Boeing, have been slugging it out recently. Airbus has their new super-jumbo, the A380 and Boeing have the new 787 Dreamliner. Airbus gets launch aid from European governments. Boeing benefits from huge US military contracts. The result has been controversy and the threat of trade wars. Now battle has been [...]
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Press releases are an enormous hoax. They’re written by people who pretend to be excited and received by people who pretend to be interested. It’s time for a change. Strumpette posted a really detailed and challenging critique of the PR industry and this addresses a subset of it – the terrible standard of writing in [...]
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I got a quote in the Daily Telegraph on Saturday, including a website link to my writing business [tag]Articulate Marketing[/tag], and my traffic stats for the site actually went down. The article is interesting though. It’s about blogging for business. There’s also an online version. An old-school PR firm would say this was great coverage [...]
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