To strengthen your brand you need to increase its perceived value. This isn’t about cost or materials – it’s about communication. Learn to market to mindful customers.
How-to advice for PR professionals, primarily about writing and communication, from a former journalist.
Pressed for time, but keen to make a good impression? Here’s how to learn about your client so they have confidence you can successfully manage their brand.
When, where and what you post on social media is important, but your social media marketing is also affected by things you can’t exactly measure.
Without a clear copywriting briefing checklist, marketing copywriters and their clients are (sometimes) like two people divided by a common language. Find out why you need a copywriting briefing checklist and download our priceless four-page template.
An interview with Emilie Holmes, tea entrepreneur, about her successful Kickstarter campaign and weaning the English off lousy tea.
I get dozens of spam emails a week from PR firms. PR people – read this and find out how to use emails more effectively.
PR companies still seem to rely on bought-in mailing lists, tired formats and spam. Why? Here are some tips for better impact and coverage.
Case studies work. They persuade prospects that your products and services are credible and fit for purpose. In sales, they can make the difference between a blind date and a sure thing. But most case studies are done badly. And writing them is like having teeth pulled. I have written hundreds of case studies for […]
This guest post is contributed by Grant Dobbins, who writes on the topic of graphic design degree . He welcomes your comments at his email id: grant.dobbins @ gmail . com. Competition is what drives business; it eliminates cartels and monopolies and establishes an equal platform for merchants to sell their goods and services. It […]
This is a guest post from Articulate intern, Laura Connell. This week’s theme: “It doesn’t matter how good your marketing is if …” Expensive marketing, no matter how cleverly conceived or well-written, can kill your profits. Adidas reported a 64 percent decline in profits in the fourth quarter of 2009 due to increased marketing costs […]