Writing, marketing and technology
This guest post is contributed by Grant Dobbins, who writes on the topic of graphic design degree . He welcomes your comments at his email id: grant.dobbins @ gmail . com. Competition is what drives business; it eliminates cartels and monopolies and establishes an equal platform for merchants to sell their goods and services. It [...]
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This is a guest post from Articulate intern, Laura Connell. This week’s theme: “It doesn’t matter how good your marketing is if …” Expensive marketing, no matter how cleverly conceived or well-written, can kill your profits. Adidas reported a 64 percent decline in profits in the fourth quarter of 2009 due to increased marketing costs [...]
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EA used to be a cool company. They published my first game, Imperium and we worked with them on a bunch of games at IG. Everyone I met there was whip-smart and passionate about making great games. Now they are just another big dumb corporation that puts out press releases with frankenquotes like this: “This [...]
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Tim Phillips’s analysis of press releases on Factiva shows a worrying trend. The number of press releases that contain the words ‘significant’, ‘substantial’, ‘meaningful’ and ‘unique’ in the same text has nearly trebled in the last seven years. Something should be done. I don’t really understand how writers get away with this. Journalists automatically discount [...]
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As Apple’s new slate nears its launch date finally appears, the level of hype is rising almost exponentially. I think there is a real risk that no matter how good the iSlate is, it will not be good enough to live up to the speculation. Mark Morford captures the risks of over-expectation and techno-lust perfectly [...]
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Mark Macias takes us inside the newsroom in this guest post. As an Executive Producer with WNBC-TV and Senior Producer with WCBS-TV, Mark Macias has vetted story ideas from reporters, producers, publicists and viewers. He is the author of Beat the Press. It’s the one question every news junkie wants to know. How do the [...]
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As promised, here are the headlines for the most absurd press releases sent to my blog in the last month plus the PR companies behind them. I can see no reason at all why these PR companies would want to target ME with these stories. I’m pretty sure that all the PR companies concerned are [...]
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Thanks to the success of this blog, I now get press releases from PR firms. A few are useful, such as announcements of books in my field or writing tools or people I might like to talk to. (For instance, myWriterTools who pinged me earlier this year or the folk at MindJet who sent a [...]
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A good picture of yourself is essential if you want to build your brand online. It really is worth a thousand words. A few years ago, I hired a professional photographer to take my picture. It didn’t cost much (£200, I think) but I think it was the best marketing investment I have made. It [...]
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Matthew Stibbe is CEO of Articulate Marketing and Turbine, the easy, online way to deal with office paperwork. He edits Golf Hotel Whiskey and writes the Forbes Aviator column.
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