Without a clear copywriting briefing checklist, marketing copywriters and their clients are (sometimes) like two people divided by a common language. Find out why you need a copywriting briefing checklist and download our priceless four-page template.
How-to advice for PR professionals, primarily about writing and communication, from a former journalist.
An interview with Emilie Holmes, tea entrepreneur, about her successful Kickstarter campaign and weaning the English off lousy tea.
I get dozens of spam emails a week from PR firms. PR people – read this and find out how to use emails more effectively.
PR companies still seem to rely on bought-in mailing lists, tired formats and spam. Why? Here are some tips for better impact and coverage.
Case studies work. They persuade prospects that your products and services are credible and fit for purpose. In sales, they can make the difference between a blind date and a sure thing. But most case studies are done badly. And writing them is like having teeth pulled. I have written hundreds of case studies for […]
This guest post is contributed by Grant Dobbins, who writes on the topic of graphic design degree . He welcomes your comments at his email id: grant.dobbins @ gmail . com. Competition is what drives business; it eliminates cartels and monopolies and establishes an equal platform for merchants to sell their goods and services. It […]
This is a guest post from Articulate intern, Laura Connell. This week’s theme: “It doesn’t matter how good your marketing is if …” Expensive marketing, no matter how cleverly conceived or well-written, can kill your profits. Adidas reported a 64 percent decline in profits in the fourth quarter of 2009 due to increased marketing costs […]
EA used to be a cool company. They published my first game, Imperium and we worked with them on a bunch of games at IG. Everyone I met there was whip-smart and passionate about making great games. Now they are just another big dumb corporation that puts out press releases with frankenquotes like this: “This […]
Tim Phillips’s analysis of press releases on Factiva shows a worrying trend. The number of press releases that contain the words ‘significant’, ‘substantial’, ‘meaningful’ and ‘unique’ in the same text has nearly trebled in the last seven years. Something should be done. I don’t really understand how writers get away with this. Journalists automatically discount […]
Nearly every business has a website and we all know that Google (and to a much lesser extent Yahoo!, Bing and other search engines) help people find products and services they want. The challenge is to make sure that when people look for a business like yours, they actually find your business and not a […]