Writing about writing
From the category archives:
When women write, they write about relationships so it makes sense that women want to feel a connection with the material they read online. Connecting emotionally A survey commissioned by Yahoo and Starcom Mediavest Group (PDF) found that 96 percent of women say that they frequently feel positive emotions while online. If your marketing doesn’t [...]
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I’m writing a new blog for Hewlett-Packard. Called Business Answers, it contains useful stuff at the intersection of business and IT. There is also a Business Answers Twitter feed. Recent posts include: Five best practices to build your brand Drinking and daytime TV: 10 myths of flexible working What parenthood can teach you about online [...]
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Something went wrong in jet crash, expert says Police begin a campaign to run down jaywalkers Panda mating fails; veterinarian takes over Miners refuse to work after death Juvenile court to try shooting defendant War dims hope for peace If strike isn’t settled quickly, it may last a while Cold wave linked to temperatures Enfield [...]
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Back in the good old days, vampires were scary. Now, consider these fictional characters: Angel, Edward Cullen, Bill Compton. Not so much scary as drippy. They have become Mills & Boon chick flick versions of themselves: Darcy with fangs. There are two marketing lessons in this transformation: Know your real audience. Today’s creators of vampire [...]
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People overestimate what they can achieve in a year but regularly underestimate what they can do in a decade. Today is the tenth anniversary since I sold Intelligent Games and I look back on the last decade with some pleasure. I enjoy being a writer enormously. I work with bright people at great companies, including [...]
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This is a guest post from Andrew, one of my two summer interns this year. Over the past three weeks, I have had the pleasure of working as a summer intern with Articulate Marketing. The work has been varied and I have been involved with numerous projects, ranging from website and blog analysis, to writing [...]
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A reader’s request sparked my curiosity. He wanted to know the top 1,000 most common words in the English language. I don’t know but I bet there’s a list out there somewhere and that one of you knows where it is. Please help.
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According to the BBC, the English on this sign is clear enough but the Welsh reads "I am not in the office at the moment. Send any work to be translated."
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For just a couple of days, you can play a Google-ised Pac-Man in your browser simply by going to Google.com and clicking ‘Insert Coin.’ It’s written in JavaScript and is a pretty good emulation of the original game but, of course, it spells ‘Google’ too.
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Matthew Stibbe is Writer in chief at Articulate Marketing and editor of Golf Hotel Whiskey, the free online magazine for pilots.
Check out my new, free eBook, 30 Days to Better Business Writing, 116 pages of expert tips, advice and help to make you a better writer.
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