Choosing a great name for your company or products is crucial. A rose by any other name might smell as sweet, but a bad name can make a business flounder.
Naming companies, products and services is hard. Really hard! These articles will help you with first-hand experience and valuable lessons from the real world.
I have written about inflationary job titles and inflationary language before but it just gets worse and worse. And perhaps I’m sitting in a glass house throwing stones because I call myself CEO and Writer-in-chief but now the BBC has given us a delightful list of ridiculous titles, including: Director of first impressions (= Receptionist) Environmental […]
Dear Uncle Matthew, I notice you trade under Articulate Marketing – and what a great name that is, by the way – rather than Matthew Stibbe. Just wondering what you think the pros and cons are. I imagine that the Stibbe brand was well known when you left journalism, so you must have been sacrificing […]
A well placed scientific fact or useful statistic can make a huge difference to the credibility of your marketing. My pet hate is bad science in writing – especially marketing that masquerades as science. One of the worst offenders are the moisturising creams that fall under the broad heading of ‘cosmeceuticals’. Cosmeceutical is a marketing […]
Naming things is hard so Russell Davies has come up with this helpful guide to picking a title for your next book. It’s bound to be a bestseller. (Hat tip: IO9 the site with the best tagline – ‘we come from the future’.)
My other blog, GolfHotelWhiskey.com, is a free online magazine and airport guide for pilots. I worked long and hard to come up with the name. It replaced earlier sites of mine, including HappyLandings.net (which sort of worked but I didn’t have the .com domain name) and ModernPilot.com (which was supposed to be a magazine but […]
I just got back from a wonderful week in San Francisco. I have a lot of new things to think about (which is why I love going there). But the first thing that comes to mind is the challenge and fun of picking a good product name. I visited the Samovar Tea Lounge in Zen […]
Great article on Technologizer about the history of version numbers in product names. Ever wondered why Windows 7 is so called? What is the best version number ever? Read and find out. (More posts soon – I just have to finish my book!)
NASA ran into problems with a public competition to name a new module on the International Space Station. It offered website visitors a shortlist of names to choose between but allowed them to write in their own choices. According to Space.com, comedian Stephen Colbert encouraged viewers to write in his own name. When voting ended […]
In many big companies, intellectual property protection – trademarks and registered marks – drive product naming. I’ve worked on several projects in November that suffered from overwrought names. Some examples (not necessarily from my work): Intel® Centrino® Pro™ processor technology The 2007 Microsoft Office system Adobe® Acrobat® 8 Professional software The problem is that there […]