Without a clear copywriting briefing checklist, marketing copywriters and their clients are (sometimes) like two people divided by a common language. Find out why you need a copywriting briefing checklist and download our priceless four-page template.
Working for yourself? Want to abandon corporate slavery? Find practical tips and experience from a business mentor and self-employed writer.
Thinking about hiring a freelance writer? Get first hand insight on the key points of keeping a writer relationship healthy and thriving.
An interview with Emma Jeffs and Sue Harker about how they created and successfully undertook a job share at a leading blue-chip company.
Working from home isn’t easy. Forget the pyjama-clad, sofa-bound stereotype, and discover the top ten things you really need to work successfully from home.
How to overcome the uphill struggle of a Monday morning, and make the start of your week a little more slick.
Steve Jobs obsessively tinkered and polished Apple’s products (and his yacht, apparently). Jonathan Ive said that Apple doesn’t do focus groups. As Jobs once remarked, before Henry Ford, if you asked people what they wanted they would have asked for a more efficient horse. Mark Zuckerberg built the first version of Facebook in a few […]
I sometimes do free work for causes I believe in. For example, I’ve been a governor at St. Anne’s Nursery School in Kensington for nearly a decade. I think I get more out of it than they do because I find the warmth and energy of the place inspiring. However, I was recently asked to […]
Over the past year or so, we have produced a range of white papers and guides for HP and now they’re available free on Scribd. I think they’re pretty good, useful and interesting so I wanted to share them on Bad Language too. HP Business Answers eBook Secrets of the Internet Marketing Gurus Small is […]
I run HP’s Business Answers blog and we’re holding a free event for entrepreneurs TOMORROW AFTERNOON (Friday 20 May) at the Soho Hotel in London. There are just five places left and I thought I’d share this invitation on Bad Language, in case any of my readers might be interested. Here is the invitation: Have […]
I originally wrote this as a guest post for MarketingProfs.com. There is no law that says small firms can only do business with other small firms. If you can get your foot in the door, working for Fortune 500 companies is the smart way to grow a profitable marketing firm. This article is about one […]