This post goes beyond tone of voice basics: its all about that extra edge; the je ne said quois that will get people talking about Apple, Google and you.
Articles, advice and tips on marketing from the front line. Based on the experience of Matthew Stibbe and Articulate Marketing.
A sound social media strategy takes time and planning, but it’s worth it. Streamlining means consistently delivering the right content to lure hot leads.
Don’t waste your time with vanity metrics. Track these 5 essential marketing metrics to measure the effectiveness of your marketing efforts.
Marketing isn’t what you think it is. Read our surprising marketing insights about trust, storytelling, relationship building and courage.
When, where and what you post on social media is important, but your social media marketing is also affected by things you can’t exactly measure.
Making decisions based on data means understanding which marketing metrics move you toward goals and what numbers aren’t as useful as you think.
Content marketing means business. Building rapport with your audience means more leads, more sales and a watertight funnel.
Whether your boss is reactionary or receptive, you need to build a solid content marketing plan to prove that content marketing will work for your business. Here’s how you do it.
Inbound marketing slide deck explaining what it is, how it works and how to do it from Articulate Marketing
Short-termism in marketing ignores the value of building loyalty and long-term relationships in favour of costly customer churn and ever-harder acquisition.