Hiring a writer? 10 must-ask questions to avoid problems, delays and bad chemistry.
Articles, advice and tips on marketing from the front line. Based on the experience of Matthew Stibbe and Articulate Marketing.
As an entrepreneur I spend a lot of my time optimising. Better copy at Articulate, new features for Turbine, better processes, staff training etc. This is necessary and important. But real breakthroughs come when you stop trying to optimise what you’re already doing and start doing something altogether. Sometimes you have to work on the […]
Avoid these classic clip art clichés. Do you really need a picture of shaking hands or shiny office people on your website?
Articulate has found there are big benefits to be had from working with big companies: here are a few things we learned along the way.
Writing is branding. The words you use on your website, in your letters, on your products and in your documentation and marketing collateral literally define how people perceive your business.
I was in Barcelona at the end of last year and my wife found this amazing little exhibition about Ferran Adrià. It really got me thinking. (There’s a nice online catalogue in English and it’s open until February if you get a chance to see it.) It showed the evolution of the restaurant and then […]
Case studies work. They persuade prospects that your products and services are credible and fit for purpose. In sales, they can make the difference between a blind date and a sure thing. But most case studies are done badly. And writing them is like having teeth pulled. I have written hundreds of case studies for […]
This free white paper (PDF) reveals that per dollar, content marketing produces three times more leads for large companies, but you’ve got to stick at it and get good content. They break down the costs and expected returns and put give some hard numbers to help you calculate ROI. It’s an interesting read and I […]
In this video, a professional director and two actors show you (plus me!) how to relax and warm up before a big presentation. Do this before your next pitch and it’ll help you chill out and give a better performance.
My wife Aileen and her colleague Nick Dana give inside tips on how to control nerves, stay focused on your objective and increase your confidence before a presentation.