This free white paper (PDF) reveals that per dollar, content marketing produces three times more leads for large companies, but you’ve got to stick at it and get good content. They break down the costs and expected returns and put give some hard numbers to help you calculate ROI. It’s an interesting read and I [...]
Archive | How to do marketing RSS feed for this section
In this video, a professional director and two actors show you (plus me!) how to relax and warm up before a big presentation. Do this before your next pitch and it’ll help you chill out and give a better performance.
My wife Aileen and her colleague Nick Dana give inside tips on how to control nerves, stay focused on your objective and increase your confidence before a presentation.
Last week I made some videos for the HP Business Answers campaign about presentation skills with my wife, Aileen Gonsalves and an actor from her theatre company, Butterfly. Here’s the first one, which is all about getting your attention out onto your audience.
According to eMarketer, apparently “Lead generation, nurture both benefit from content marketing.” I guess this is my job, really. At Articulate Marketing, we write the content that B2B companies use for their marketing. Some interesting factoids: Of course, the article ends with an invitation to download a paid report. It’s good that they practice [...]
“To me, marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” – Steve Jobs [...]
Over the past year or so, we have produced a range of white papers and guides for HP and now they’re available free on Scribd. I think they’re pretty good, useful and interesting so I wanted to share them on Bad Language too. HP Business Answers eBook Secrets of the Internet Marketing Gurus Small is [...]
I’ve been reading through the CMO Council’s State of Marketing Report. It is a survey of 600 marketing folk in 110 countries and it reveals some interesting intentions: Improve customer segmentation and targeting (64 percent) Setting clear goals and tracking deliverables (60 percent) Investing in digital demand generation programs (43 percent) Further qualifying and tracking [...]
I used to love Digg. It led me to some great stories and a couple of my posts here got huge traffic from Digg, one was even dugg by Kevin Rose himself. But I think they’ve missed the boat now. In the social recommendation space, they are the MySpace to, well, Facebook’s Facebook. Here is [...]
I like eating out. But I find restaurants are among the worst when it comes to clear communication. For example, I wrote an article ‘Why are restaurant websites so awful?’ a while ago. (The glorious exception is Monmouth Coffee.) Now, I have noticed a trend for restaurants to pack menus with words that no diner [...]