Short-termism in marketing ignores the value of building loyalty and long-term relationships in favour of costly customer churn and ever-harder acquisition.
Articles, advice and tips on marketing from the front line. Based on the experience of Matthew Stibbe and Articulate Marketing.
When you use social media to delight customers you save money by increasing retention and encouraging referral and free word-of-mouth marketing. Learn how.
Good writing can’t be rushed with a tight deadline, but with the right planning and the right partner you’ll get the copy you want on time, every time.
Images are essential to the success of your marketing content. Find your go-to sources from this list of sites that offer quality copyright-cleared images.
Your marketing should not only draw potential buyers in, but make them want to be your customer. Generate more sales leads with these unusual strategies.
Once you get to grips with the basics of content marketing, the business case really speaks for itself. Understand the fundamentals with these ten diagrams.
Sales and marketing are like a pair of siblings: constantly at war but so much stronger when they work together. Here are 6 tips to help you call a truce.
Without a clear copywriting briefing checklist, marketing copywriters and their clients are (sometimes) like two people divided by a common language. Find out why you need a copywriting briefing checklist and download our priceless four-page template.
The quality of your company’s content rests on you. Push aside misconceptions about working with agencies learn to spot the right agency, who can help you.
With visitors usually spending less than 20 seconds on your website, you need sparkling copy to entice traffic and stimulate the right website conversions.