TED Talks, Steve Jobs and stand-up meetings have raised the bar for presentations, so here are 25 tips to help you communicate clearly and cleverly.
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Infographics are the new PowerPoint. Kill. Kill. Kill.
Infographics have the power to communicate complicated data clearly and cleverly. All too often they do just the opposite.
Best of the web: marketing
Six links to thought-provoking articles and videos on marketing from across the web. This is what inspired us this week.
Hiring a writer? 10 must-ask questions
Hiring a writer? 10 must-ask questions to avoid problems, delays and bad chemistry.
Ask better questions: business lessons from designers
As an entrepreneur I spend a lot of my time optimising. Better copy at Articulate, new features for Turbine, better processes, staff training etc. This is necessary and important. But real breakthroughs come when you stop trying to optimise what you’re already doing and start doing something altogether. Sometimes you have to work on the [...]
Nine business clip art fails
Avoid these classic clip art clichés. Do you really need a picture of shaking hands or shiny office people on your website?
Bambi vs. Godzilla: how to work with very big clients
Articulate has found there are big benefits to be had from working with big companies: here are a few things we learned along the way.
How to get the right tone of voice for your company
Writing is branding. The words you use on your website, in your letters, on your products and in your documentation and marketing collateral literally define how people perceive your business.
What writers can learn from the best restaurants in the world
I was in Barcelona at the end of last year and my wife found this amazing little exhibition about Ferran Adrià. It really got me thinking. (There’s a nice online catalogue in English and it’s open until February if you get a chance to see it.) It showed the evolution of the restaurant and then [...]
10 rules for perfect case studies
Case studies work. They persuade prospects that your products and services are credible and fit for purpose. In sales, they can make the difference between a blind date and a sure thing. But most case studies are done badly. And writing them is like having teeth pulled. I have written hundreds of case studies for [...]
About
Matthew Stibbe is CEO of Articulate Marketing, Articulate Training and Turbine, the easy, online way to deal with office paperwork. He writes about flying on Golf Hotel Whiskey and Forbes.
