Writing, marketing and technology
There’s a nice post on MakeYouGoHmm.com that lists 49 jump starts if you’re staring at a blank screen trying to think of a blog post. Some of his suggestions have worked for me: reviewing a book, for example. I’d add the following: Your obvious is your talent. Find something that you do everyday that may [...]
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I help a number of organisations with corporate blogs and I have run several seminars and workshops for marketing and PR folk about blogging. This experience has made me realise that blogging is high on their agenda but often misunderstood. It’s an education sale. Even when people have heard about the concept of blogging, they [...]
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I’m considering upgrading my name. Either “Matt 2.0″ or “Stibbr.” What’s your 2.0 name?
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According to Anne-Marie Nichols’s The Write Spot, NBC asked the top 130 New York bloggers how much they made from their sites. The results are revealing: 17% – over $1,000/month 14% – $200-500/month 4% – $100/month 14% – less that $100/month 51% – NOTHING Guy Kawasaki, a top 100 blogger and hero of mine, reckons [...]
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I’m testing the new ‘post-from-Word’ feature in Microsoft Word 2007. My main concern is to see if Word inserts its usual HTML spam and to see whether pictures upload okay. As I type this, it looks a lot like Office Live Writer but with all the extra tools of Word (such as a spell checker [...]
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Less than a year after I started Bad Language, it’s still a surprise to me that a) it’s been as successful as it has been and b) people now ask me for advice about starting a blog. Equally, nobody told me the whole thing would be so much fun. Anyhow, I was asked again for [...]
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I am passionate about website usability. Good copy is an important part of that but not everything. So I asked John Allwright, head of web design and development at Microsoft UK, and John Harris, a user experience evangelist there, to talk about what makes websites good. Full disclosure: my company, Articulate Marketing, does a lot [...]
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Write2Market, an Atlanta firm of copywriters, is running a survey about business blogging. Some interesting results: 58% of business bloggers had received a qualified lead because of their blog 44% had closed business thanks to their blog A quarter of respondents got 15% or more of their leads this way 43% believe blogs are ‘here [...]
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Technorati tracks 44.4m blogs but there aren’t 44.4m good writers. Luckily, anyone can learn to write better and together we can raise the standard of blog writing. These suggestions are based on my own blogging (I’m still learning) and five years’ experience as a professional writer. Your mileage may differ and would love to hear [...]
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Awhile back I wrote an article for bCentral about blogging and the potential security risks involved. Since blogging is increasingly seen as a marketing tool (viz recent articles in Marketing and elsewhere) I thought it would be worth repeating them here. Spamming. Because search engines rate sites that are widely cited and linked to, spammers [...]
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Matthew Stibbe is CEO of Articulate Marketing and Turbine, the easy, online way to deal with office paperwork. He edits Golf Hotel Whiskey and writes the Forbes Aviator column.
Check out my new, free eBook, 30 Days to Better Business Writing, 71 pages of expert tips and advice to make you a better writer. Available on Kindle, paper and free online.