Writing, marketing and technology
Bitly looked at the half-life of 1,000 popular links and found a mean half life of 2.8 hours for a Tweet and 3.2 hours for Facebook post. (YouTube videos have a half life of 7.4 hours.) A half life in this context means “the amount of time at which this link will receive half of [...]
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There are around 1.1 billion Internet users. 55 million people (5 percent) have blogs but only 0.1 percent of users post on a daily basis. The participation gap In most online communities, 90 percent of users are “lurkers” who never contribute, 9 percent of users contribute a little, and 1% of users account generate most [...]
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A good picture of yourself is essential if you want to build your brand online. It really is worth a thousand words. A few years ago, I hired a professional photographer to take my picture. It didn’t cost much (£200, I think) but I think it was the best marketing investment I have made. It [...]
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A picture may be worth a thousand words, but John McGarvey from 123-reg has produced a video that is worth two thousand. It covers the basics of writing for the web and why it is different from writing for print. Useful articles (without videos – sorry) on this blog that deal with writing for the [...]
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People often ask me to help them create a website. In the past I’ve tended to do all the work for them but this is getting increasingly time-consuming so I’ve put together this DIY guide to: Buying your own domain name Building a simple WordPress website Setting up email and web forwarding My objective is [...]
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My old chum John McGarvey just did an interview with Chris Anderson, editor-in-chief at Wired and author of The Long Tail. (See my old post about The Long Tail and blogging.) It’s an interesting analysis of the free nature of internet content. Back in the beginning, I think people hoped that the internet would be [...]
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I’m working to improve my site (more on this later). In the process, I came across a number of online tools that are really helping. They’re all free, so you can’t beat the price. Must-use tools I use these tools every day. Highly recommended. Site24x7. This free online service pings your site hourly and graphs [...]
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There’s a nice post on MakeYouGoHmm.com that lists 49 jump starts if you’re staring at a blank screen trying to think of a blog post. Some of his suggestions have worked for me: reviewing a book, for example. I’d add the following: Your obvious is your talent. Find something that you do everyday that may [...]
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Matthew Stibbe is CEO of Articulate Marketing and Turbine, the easy, online way to deal with office paperwork. He edits Golf Hotel Whiskey and writes the Forbes Aviator column.
Check out my new, free eBook, 30 Days to Better Business Writing, 71 pages of expert tips and advice to make you a better writer. Available on Kindle, paper and free online.
New blog features – popular posts, comment love
by Matthew Stibbe on March 9, 2010
There are more than 600 posts on this site and hundreds of comments. I’d like to build on this so I’ve added some new features to Bad Language: A Popular Posts page that shows the top five posts in each category. It updates automatically, to reflect the latest visitor stats. Improved social bookmarking. If you [...]
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