As Apple’s new slate nears its launch date finally appears, the level of hype is rising almost exponentially. I think there is a real risk that no matter how good the iSlate is, it will not be good enough to live up to the speculation. Mark Morford captures the risks of over-expectation and techno-lust perfectly in his Open letter to the new Apple iTablet.
One thing we now know for sure: You will appear in a burst of dazzle in just a few short days at another special Apple media event, revealed in all your iWonderglory, ogled and cheered and turned over in the hand like an electric gemstone unearthed by trembling archaeologists who do not dress very well and seldom have sex.
I’m not sure if it could hurt. Suppose the product really sucks. It may crash, but it also would never have taken off in the first place. If it is really good, it will live up to its expectations. I’m not a marketing expert though.
Could ipad be to product launches what Obama is to election campaigns?