Comments on: By 2015, 70% of companies will have bogus research http://www.badlanguage.net/by-2015-70-of-companies-will-have-bogus-research How to communicate Tue, 07 Oct 2008 08:17:08 +0000 http://wordpress.org/?v=2.6.2 By: Fard Johnmar http://www.badlanguage.net/by-2015-70-of-companies-will-have-bogus-research#comment-339 Fard Johnmar Sun, 02 Jul 2006 13:32:53 +0000 http://www.badlanguage.net/?p=183#comment-339 Thanks for highlighting these posts. As someone who has been involved in research (generating and publicizing it), I agree with you that surveys are sometimes (over)used. However, as you say, if people are willing to provide detailed information about how the numbers were generated, readers can make their own decisions about the validity of the data. Thanks for highlighting these posts. As someone who has been involved in research (generating and publicizing it), I agree with you that surveys are sometimes (over)used. However, as you say, if people are willing to provide detailed information about how the numbers were generated, readers can make their own decisions about the validity of the data.

]]> By: Toby http://www.badlanguage.net/by-2015-70-of-companies-will-have-bogus-research#comment-337 Toby Sun, 02 Jul 2006 11:39:01 +0000 http://www.badlanguage.net/?p=183#comment-337 Thanks for the link-back and for continuing the conversation. The irony is that while the press release of the findings sure does sound like Jupiter has had a long drink of the kool-aid, with the way blogger relations has been handled I can't help but wonder if they (and their agency) really do understand social media as they claim. The backlash is both companies' credibility is being questioned regarding their core competencies. Thanks for the link-back and for continuing the conversation.

The irony is that while the press release of the findings sure does sound like Jupiter has had a long drink of the kool-aid, with the way blogger relations has been handled I can’t help but wonder if they (and their agency) really do understand social media as they claim. The backlash is both companies’ credibility is being questioned regarding their core competencies.

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