Over at The Church of the Customer Blog, there’s a post about a recent Jupiter Research
report that makes some predictions about large company blog. It traces the efforts of several bloggers to uncover the methodology behind the research.
I posted recently about the abuse of similar surveys and research by PR companies. Now it feels as if large companies also use these kinds of research reports and futurology to make their business decisions. It’s almost as if they’re drinking their own Kool-Aid. Where does it end?
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Thanks for the link-back and for continuing the conversation.
The irony is that while the press release of the findings sure does sound like Jupiter has had a long drink of the kool-aid, with the way blogger relations has been handled I can’t help but wonder if they (and their agency) really do understand social media as they claim. The backlash is both companies’ credibility is being questioned regarding their core competencies.
Thanks for highlighting these posts. As someone who has been involved in research (generating and publicizing it), I agree with you that surveys are sometimes (over)used. However, as you say, if people are willing to provide detailed information about how the numbers were generated, readers can make their own decisions about the validity of the data.