Buzzwords from hell

Monkey Knife FightI heard a great joke the other day: “If you gave an infinite number of monkeys an infinite number of typewriters, eventually one of them would write Hey Hey We’re the Monkees!” I liked it so much that I used it on my website. It came back to me this morning as I was thinking about buzzwords. I mean, how do people come up with the jargon that gets stuffed into press releases and so on.

I don’t know where it comes from but Buzzword Hell is good place to send it. It’s the Room 101 for words you hate. You can nominate words you don’t like (today it’s “paradigm shift” and “blogosphere”) and people can vote for them.

Dilbert’s mission statement generator is delightful. (My business, Articulate has a mission statement too: “we help large IT companies and their marketing partners use the written word to achieve their business goals.” - I don’t know if it’s much better but at least it is jargon free.)

Buzzword bingo is an favourite but this website generates new playing cards on a random basis and seems to be pretty up-to-date in terms of the jargon it uses.

Lastly there are a couple of buzzword dictionaries. The first is Buzzwhack. There are some nice ones here. Finally, there is the fabulous and still-poignant Devil’s Dictionary.

The point of all this harmless fun is to make a serious point: jargon and buzzwords do not clarify meaning. They destroy it. Don’t use them if you want to be understood.


Comments (3) left to “Buzzwords from hell”

  1. Bad Language » Blog Archive » Simplicity itself wrote:

    [...] I read an excellent post on Presentation Zen about eliminating unnecessary words.  There’s a lovely story about a fishmonger. Seriously.  It’s good. It reminds me of something the novellist Robert Graves once said: the writer’s best friend is the wastebasket. Another way of eliminating unnecessary verbiage is to share a common vocabulary.  I’ve talked in the past about eliminating jargon and this is exactly right if you’re talking to a non-specialist audience.  But at other times, as in air traffic control or in geek culture, it is efficient. [...]

  2. Bad Language / CIA vs. MI6: How to pick the right tone of voice wrote:

    [...] It’s hard to get the perfect tone of voice but it’s very easy to get the wrong one. Mostly companies get the business buzzword version (see my post: Buzzwords from hell). Sometimes they manage to do the light ironic thing well (see: Not the usual yada yada). But occasionally, they get it very badly wrong. [...]

  3. Bad Language / Another buzzword generator wrote:

    [...] I quite like this: Buzzword Blends. Check out my earlier post Buzzwords from hell for more in this vein. [...]

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