I’ve been reading Bruce Pilgrim’s book, Talking to My Cats: A Small Business Journal, and it’s a hoot. It’s more of a memoir than a book of guidance for budding writers. And when I say memoir, I mean bitingly funny stories of copywriter-abuse.

As a marketing guy myself, I can sympathise with the situations he describes - the crazy bosses, the do-more-for-less clients, the ups and downs of being your own boss. In fact the only point on which we seem to differ is that he has cats and I do not.

It has one especially valuable piece of advice: “Don’t let your babies grow up to be copywriters.”