Boeing vs. Airbus, corporate blogs vs. conventional media

Airbus A380Two aviation giants, Airbus and Boeing, have been slugging it out recently. Airbus has their new super-jumbo, the A380 and Boeing have the new 787 Dreamliner.

Airbus gets launch aid from European governments. Boeing benefits from huge US military contracts. The result has been controversy and the threat of trade wars.

Now battle has been drawn on a wholly new front: the first blog war.

Boeing’s VP of marketing, Randy Baseler, maintains a blog. A couple of months ago he ran a post, Weight a minute, which compared the cargo carrying capacity of the Boeing 747-8F with the Airbus A380F.

This caused some controversy and, according to Flight International, Airbus devoted four complex slides in a recent media day to refuting his claims. Interestingly, there doesn’t appear to be an Airbus blog.

One Response to Boeing vs. Airbus, corporate blogs vs. conventional media

  1. Richard Millington June 29, 2006 at 9:50 am #

    Quite interesting, I wonder how much say their PR people have over what’s written in these blogs.

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