BMW advert - nice copy
I saw an advert for the BMW 330i this morning which I really liked. It said:
Do you feel confused by Variable Valve Timing and Valvetronic engines? Do you wish someone would just tell you that regardless of how they work, they reduce fuel consumption and still improve performance? There you go, then.
Do you want the long or quick version? « Heather Yaxley - Greenbanana views of public relations and more wrote:
[...] are clear to non-technical (peripheral processing) audiences comprising media and public. Matthew Stibbe praises BMW for this in its 330i advert: Do you feel confused by Variable Valve Timing and [...]
Posted on 04-Apr-07 at 9:00 am | Permalink
Owen Lystrup wrote:
It’s hard to tell without actually seeing the ad. But don’t you think that copy is a bit long for an advert?
Posted on 04-Apr-07 at 7:35 pm | Permalink