Business blogging survey results

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Write2Market, an Atlanta firm of copywriters, is running a survey about business blogging. Some interesting results:

58% of business bloggers had received a qualified lead because of their blog
44% had closed business thanks to their blog
A quarter of respondents got 15% or more of their leads this way
43% believe blogs are ‘here to stay’ and 40% read a variety of business blogs
45% set specific marketing and sales goals for their blog

While this is a small sample (211 total respondents as of today) and they are a likely to be reasonably blog-savvy since this is how they probably heard of the survey, it still shows that (some) businesses are taking blogging seriously and treating their blogs as part of their marketing activity.

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