Comments on: Bill Gates to quit Microsoft (to steal Scoble’s thunder) http://www.badlanguage.net/bill-gates-quits-microsoft-to-steal-scobles-thunder How to communicate Sat, 22 Nov 2008 13:54:33 +0000 http://wordpress.org/?v=2.6.3 By: Andrew Denny http://www.badlanguage.net/bill-gates-quits-microsoft-to-steal-scobles-thunder#comment-249 Andrew Denny Sat, 17 Jun 2006 10:17:28 +0000 http://www.badlanguage.net/?p=167#comment-249 As far as I could tell, the news was broken on Channel 9 in a video interview. Or at least, the interview seemed to be available simultaneously, which presumably meant it was videoed before the news was broken. If so, I think this is fascinating: The richest men in the world, and they announce big news in a little amateur homespun video, and bloggers link to it. Conventionally, a PR team would draft and redraft a formulaic press release, complete with stultifying phrases, subordinate clauses, 'notes for editors' etc. But all you really need to do is whip out your Nokia videophone and talk to camera. OK, tape it again if you stumble or inadvertently let slip a stock-tumbling admission, but essentially just say it, post it to the blog and go out to dinner. As far as I could tell, the news was broken on Channel 9 in a video interview. Or at least, the interview seemed to be available simultaneously, which presumably meant it was videoed before the news was broken. If so, I think this is fascinating: The richest men in the world, and they announce big news in a little amateur homespun video, and bloggers link to it.

Conventionally, a PR team would draft and redraft a formulaic press release, complete with stultifying phrases, subordinate clauses, ‘notes for editors’ etc. But all you really need to do is whip out your Nokia videophone and talk to camera. OK, tape it again if you stumble or inadvertently let slip a stock-tumbling admission, but essentially just say it, post it to the blog and go out to dinner.

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