Writing, marketing and technology
Robert Scoble’s departure from Microsoft made the top of the technology news here in the UK, or at least on the BBC. Now, according to CNN, Bill Gates is standing down from his day to day role at Microsoft. My theory? He’s doing it to steal Scoble’s thunder. Microsoft’s own announcement doesn’t mention this at all for some reason.
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Matthew Stibbe is CEO of Articulate Marketing and Turbine, the easy, online way to deal with office paperwork. He edits Golf Hotel Whiskey and writes the Forbes Aviator column.
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As far as I could tell, the news was broken on Channel 9 in a video interview. Or at least, the interview seemed to be available simultaneously, which presumably meant it was videoed before the news was broken. If so, I think this is fascinating: The richest men in the world, and they announce big news in a little amateur homespun video, and bloggers link to it.
Conventionally, a PR team would draft and redraft a formulaic press release, complete with stultifying phrases, subordinate clauses, ‘notes for editors’ etc. But all you really need to do is whip out your Nokia videophone and talk to camera. OK, tape it again if you stumble or inadvertently let slip a stock-tumbling admission, but essentially just say it, post it to the blog and go out to dinner.