(Hat tip to andymangold for the photo)
Brainstorming, thoughtshowering, cerebralcloudbursting – whatever your preferred term you’ve no doubt endured your fair share, but does it even work?
For an expression that ultimately derives from a late nineteenth century term meaning ‘severe mental disturbance’, brainstorming has come a long way and you can find plenty of apps claiming to enhance the process.
To hunt down that elusive quarry, creativity, Osborne suggested four general principles for these group sessions: reserving judgement, aiming for quantity, freewheeling and collaboration.
The problem, however, is that it doesn’t work.
So what about the alternatives to traditional group brainstorming? Brain-netting, anyone?
That sounds like something that might happen in Brainstorm…