Comments on: Being human is overrated (but not when you are writing)

By: Did You Get My Press Release? | CyberFootprint

Did You Get My Press Release? | CyberFootprint — Mon, 17 Aug 2009 05:59:47 +0000

[...] Matthew Stibbe advised how to make your copy more human [...]

By: Useful links about writing plain English — Bad Language

Useful links about writing plain English — Bad Language — Fri, 12 Jun 2009 16:18:42 +0000

[...] Being human is overrated (but not when you are writing) [...]

By: Elena

Elena — Tue, 04 Nov 2008 07:33:07 +0000

Hi! Thank you so much for your interesting blog

I’m a Russian student at the English faculty and I’m really interested in everything that you write.

Now I’m searching for informarion about neologisms in advertising, but I’m not very successful at that.
May be I search wrongly? What should I write in google in order to find what I want?
I tried to write neologisms in advertising and new words in advertising.

May be there are other words for the same matter?

Can you help me?
email me, please…

By: Richard Potter

Richard Potter — Tue, 16 Sep 2008 14:37:16 +0000

“Being human is overrated.”
In a writer’s workshop on narrative journalism (specifically, how to write a profile) the instructor said “You want to make people likeable, and perfect people are not likeable.” Not only that, perfect people are not relateable. I think it is important when including stories of real people in your copy that it is best to paint the person as human, i.e. imperfect; relateable.

By: Does Humor Work in Fundraising? :: Non-Profit Chas :: Non-Profit Marketing, Fundraising, Management, and Technology

Fri, 12 Sep 2008 12:42:13 +0000

[...] Being human is overrated (but not when you are writing), Matthew Stibbe has some great suggestions for improving your writing. In the middle of the [...]

By: Donor Power Blog

Donor Power Blog — Tue, 09 Sep 2008 15:50:37 +0000

How to write like a human…

You don’t have to search far before you come across an example of artificial, wooden, committee-driven fundraising copy that sounds untouched by human vocal cords. Break your materials out of that mode, and you’ll shine like a star in your…

By: Richard

Richard — Fri, 15 Aug 2008 13:29:31 +0000

@clare: Wholeheartedly? As in #4?

By: Clare Lynch

Clare Lynch — Thu, 14 Aug 2008 18:56:33 +0000

Agree wholeheartedly with all of that – and especially your words on Alistair Cooke. I recently watched the entire series of his history of America – it was like having a chat over dinner with a clever, kindly uncle.