Here’s a plum press release…

London, England, January 18, 2006 – IPWireless today announced a new solution that allows mobile operators to leverage existing unpaired 3G spectrum to capitalize on the demand for mobile TV and other mobile multimedia. TDtv, which combines the performance advantages of IPWireless’ commercial UMTS TD-CDMA solution and the newly defined 3GPP Release 6 Multimedia Broadcast and Multicast Standard (MBMS), offers operators a number of significant strategic, performance, and economic advantages over alternative mobile TV solutions. Operators globally have already committed to pilot the TDtv solution in the first half of 2006.

I think it means “IPWireless today announced a new product that lets phone companies transmit television and other multimedia on mobile phones” although its hard to say given the snowstorm of acronyms and jargon.

Apart from the inevitable use of “solution”, the word that I take exception to here is “leverage.” How about exploit, take advantage of, capitalise on or even, god forbid, “use.”

This isn’t just about good English. The harder I have to think about what all this means, the less likely I am to read past the first paragraph or take any interest in the product. Writing well works.