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This is a guest post from Andrew, one of my two summer interns this year. Over the past three weeks, I have had the pleasure of working as a summer intern with Articulate Marketing. The work has been varied and I have been involved with numerous projects, ranging from website and blog analysis, to writing [...]
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I used to make computer games and back then we had a saying about project management: ‘you can have any two of fast, cheap or good.’ It’s a choice that most people don’t want to make. Fast Most clients have a schedule: a campaign deadline, a business plan commitment, a product launch. Usually this is [...]
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Quotations can make an article, press release or case study real or they can make them deathly dull. As a writer, it’s your choice. You have complete control over how you quote people and a few simple techniques can make all the difference. Go to the top. One reason to include a quotation is to [...]
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Case studies can help companies win business. We’re in a demand-generation, deal-closing economy and good customer evidence is the laser-guided bomb of marketing. As Writer-in-chief at Articulate Marketing, I write many case studies for different technology companies, including Microsoft, Hewlett-Packard and others. Here are ten tips that will help you write and use great case [...]
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One of the hardest jobs I do is my own marketing. It’s always low priority compared to fee-paying work. Worse than that, it’s very hard. As my own client, there is no objectivity or creative dialogue. But, I’ve got you, dear reader! I’ve written a marketing plan that covers the next year and I won’t [...]
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Marketing matters. Even for freelancers. Especially for freelancers. Here are the things that work for me: Wake up! No marketing = no business. This realisation is the necessary starting point. Brand you. For freelancers, Tom Peters’ book The Brand You 50: Reinventing Work is fundamental. You are selling yourself as much as your time and [...]
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FreelanceSwitch, a cool site for anyone who works for themselves, has a good post today about free marketing tactics for freelancers. (See also Meryl.net’s post on the same topic.) I wanted to add to the list with a few things that have worked for me. The daily pitch. Marketing consists of building a relationship with [...]
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When I do an interview I tend to write near-verbatim notes. This is an old habit from my days as a journalist. However, it gets me into some interesting problems when I do it for corporate clients. For example (and without naming any names!): One client who, on hearing that I did this, tried to [...]
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Matthew Stibbe is Writer in chief at Articulate Marketing and editor of Golf Hotel Whiskey, the free online magazine for pilots.
Check out my new, free eBook, 30 Days to Better Business Writing, 116 pages of expert tips, advice and help to make you a better writer.
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