Researching an article about marketing for Director, I interviewed some people from an agency called Rufus Leonard. I looked up their website yesterday to get some background information on the outfit and I found this page: “60 seconds on us.”
I really like it. I’ll say that again for disbelieving readers: I really like it.
Here’s why:
- It respects the reader’s time. It says 60 seconds and it means it.
- It combines images that represent the company’s work and clients with text. Left brain and right brain working together.
- While it does indulge in some boasting (“Top digital agency”), it backs these claims up with factoids which appeal to the business-minded (“And our sales site for O2 generated a 5% increase in sales in the first month of launch.”). It’s hard to validate these claims but they are more tangible than ‘we’re great’.
- Strong call to action at the end (“If you have another minute, call us on 0207 404 4490.”)
In passing another thing I like about their site is the menu titles: Who we are, What we do, Our approach, Our clients, Our views, News, Events, CSR. Each one (with the possible exception of the acronym CSR which is, presumably short for Corporate Social Responsibility) is clear and descriptive.
Overall, a nice site that pays attention to readability.
[Update 22.11.11. That page has disappeared but not they have a Rufus Leonard infographic. Which is very fashionable right now!]
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